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Consumers Prefer Eternal Youth Over Sex

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By: TOM BRANNA

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Half of men and a third of women ages 18-64 would be willing to give up sex for a drink from the fictional “Fountain of Youth,” according to a survey of 1000 adults by EuroPharma, Green Bay, WI, in February. Among those over the age of 64, 18% said coffee was more important, but in all age groups, 15% would willingly give up dessert and chocolate for a sip of the youthful nectar. However, 13% said they would not give up anything for the drink. More than half admitted to being somewhat to very co...

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